A cookie is a small file to be placed on your computer or any other device (hereinafter device) you use to access our website. Cookies help users navigate websites efficiently, perform certain functions on our site, and help us to analyse web traffic, or let us know when you visit a particular site. Cookies also allow web applications to respond to you as an individual. For example, cookies allow the web application to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your individual preferences. Cookies do not give us access to your device(s).
1. Purpose of using cookies
- Internal record keeping; and
- Improvement of products and services.
2. Types of cookies
Listed below are the main types of cookies that might be used by us when you enter and interact with our website.
- Session ID cookie: this cookie enables us to keep track of your movements when switching between pages to allow you to remain logged in whilst you complete certain tasks. This generally prevents you from being repeatedly asked for information already provided. This type of cookie allows you to proceed through numerous pages of the website quickly and easily without having to authenticate or reprocess each new visited area.
- Load balancer cookie: this type of cookie is essential in order to ensure that our website loads efficiently by distributing visits across multiple web servers. When distributed by this cookie type, personal data is aggregated and cannot personally identify you. The duration of load balancer cookies are limited only to your visits on our website, and each cookie is deleted after you close the web browser at the end of each session.
- Affiliate tracking cookie: this type of cookie reports to us when you have reached our website via an affiliate link, in order for us to tailor your application experience. This data is collected via a unique URL identifier contained in the description URL when you initially visit our website.
3. Third party cookies
Cookies may also be set on our website by third parties. However, none of these third-party cookies allow for the collection of your personal data from us which may be used to identify you on an individual basis. Listed below are the main types of third party cookies that might be used in association with our website.
- Data collection and analytics: these cookies track how visitors and what type of visitors use our website to assist us in improving our services. For example, we use Google Analytics and Salesforce DMP – a popular analytics service – provided by Google and Salesforce.
- Advertisement tracking: These cookies are used to collect non-personal information regarding your interaction with any advertising on other websites, prior to arriving at our website. This cookie type allows us to understand which advertisements are preferred by you. This information also helps us to (i) deliver advertisements relevant to your interests and preferences, (ii) control the number of times you see a given advertisement, and (iii) measure the effectiveness of any advertisement campaigns. For example, we use Facebook pixel – a popular social network service – provided by Facebook, for this purpose.
- Targeting and cross device linking: These cookies are used to collect non-personal information regarding your interaction with our websites, to allow us to analyse your behaviour across different devices. This also allows us to (i) deliver advertisements relevant to your interests and preferences, (ii) control the number of times you see a given advertisement, and (iii) measure the effectiveness of any advertisement campaigns. For example, we use Salesforce pixel – a popular CRM, analytics and communication automation service – provided by Salesforce, for this purpose.
- Re-identification: these cookies allow us to collect anonymous, non-personal information about how our users interact with our website and advertising and associate this information with our database. We use this information primarily for analytics, but also to (i) deliver advertisements relevant to your interests and preferences, (ii) control the number of times you interact with a given advertisement, and (iii) measure the effectiveness and relevance of advertisement campaigns.
- Website testing: these cookies allow us to show different versions of the same page or feature on the website and thereafter track such pages or features, to see which version performs best. We use a cookie to manage which version to display when you visit our website. The specific variation that you will see is randomly chosen and no personal information is stored or tracked through this cookie.
4. Cookie control
5. Storage of cookies
The specific time of storage of personal information varies from cookie to cookie. However, the period of storage will generally restart every time you visit our website.